Who am I?
I’m a multi-disciplined, creative freelance graphic designer and graduate of the the University of Ulster, Belfast. I work with iconic brands, corporate leaders and start-up enterprises – producing a high standard of graphic design that is driven by bold creative thinking.
I graduated from the University of Ulster with a BA Hons in Graphic Design. Upon graduating I immediately got offered a job at a top Printhouse – where I gained experience working for some big brands, I also gained valuable experience at Pre Press.
I worked in the Print Industry for over 12 years, I left it to be a Freelance Graphic Designer.
Freelancer Vs Agency
A growing number of clients prefer using a freelance graphic designer to using a design agency – and this due to a few main benefits. The biggest benefit being that the work delivered by a skilled freelance designer (with agency experience) can be exactly the same as you’d get from a top branding agency but at a fraction of the price – because a freelancer has less overheads. You also get to work much more closely with your designer, instead of relaying everything through an account manager.
Each project I work on is an opportunity to do some amazing work that connects with the intended audience and brings increased success to the client.
Every mark has to have a purpose. Each individual element of your design should be necessary, not indulgent. I always follow a strategic approach; identify your brand’s strengths and weaknesses, get to know your company culture, research your audience, your competition, and the current market.